Overview
DM campaigns in Blueberry are automated DM campaigns that can be used to drive sales, engagement, support, or marketing consent collection. Choose the campaign type that matches your goal. Campaigns and triggers are all built in natural language. No workflow builder required.Campaigns are triggered by user actions (comments, DMs, story replies) that match your campaign
triggers, which then send personalized DMs to achieve your campaign objective.
Campaign Objectives
Conversion
Drive purchases with and product offers and optional discount codes
Email Collection
Collect email addresses from engaged followers
SMS Collection
Collect phone numbers for text marketing
Customer Engagement
Build relationships and increase brand loyalty
Conversion Campaigns
Drive purchases and sales through automated discount codes and offers.How It Works
How It Works
1
User Action Matches Trigger
User action (comment, DM, story reply) matches one of your campaign triggers
2
Send Discount Code
Campaign sends them a DM with a discount code or offer
3
User Purchases
User shops with their code or follows the link
4
Track Results
Blueberry tracks conversions and campaign performance
Features
Features
- Analytics - Track campaign performance and conversions
- Discount codes - Optional unique or shared codes per campaign
- AI-powered messages - Customize responses based on users and their actions
- Hyper-specific targeting - Target based on follower count, engagement history, and more
Example
Example
Flash Sale CampaignPerfect for product launches, sales announcements, and limited-time offers.
Email Collection Campaigns
Collect email addresses from your engaged Instagram and Facebook followers.How It Works
How It Works
1
User Action Matches Trigger
User action (comment, DM, story reply) matches one of your campaign triggers
2
Ask for Email
Campaign sends them a DM asking for their email address
3
User Provides Email
User replies with their email address or taps a pre-filled button
4
Automatic Extraction
Blueberry automatically extracts and saves it to your contacts
Blueberry uses AI to detect emails in messages and pre-filled buttons.
Features
Features
- Automatic extraction - AI detects emails in any format
- Pre-filled buttons - Users can tap to submit their email
- Consent tracking - Records when users provide their email
- Contact sync - Emails automatically added to your contacts
Collected emails appear in your Contacts page and can be exported.
Example
Example
Lead Magnet CampaignPerfect for lead magnets, newsletters, and building your email list.
SMS Collection Campaigns
Collect phone numbers from followers for SMS marketing.How It Works
How It Works
1
User Action Matches Trigger
User action (comment, DM, story reply) matches one of your campaign triggers
2
Ask for Phone Number
Campaign sends them a DM asking for their phone number
3
User Provides Number
User replies with their phone number or taps a pre-filled button
4
Automatic Extraction
Blueberry automatically extracts and saves it to your contacts
Blueberry detects phone numbers in various formats (US and international).
Features
Features
- Automatic extraction - AI detects phone numbers in any format
- Pre-filled buttons - Users can tap to submit their number
- Consent tracking - Records when users opt-in
- Contact sync - Numbers automatically added to your contacts
Example
Example
SMS VIP ListPerfect for VIP lists, exclusive drops, and SMS marketing campaigns.
Customer Engagement Campaigns
Build relationships and increase brand loyalty through personalized outreach.How It Works
How It Works
1
User Action Matches Trigger
User action (comment, DM, story reply) matches one of your campaign triggers
2
Send Personalized DM
Campaign sends them a personalized message
3
User Engages
User responds and engages in conversation
4
Build Relationship
Build relationship without requiring a conversion or purchase
Use Cases
Use Cases
- Welcome new followers
- Thank top engagers
- Share exclusive content
- Request feedback
- Build community connections
- Re-engage inactive customers
Example
Example
VIP Community CampaignPerfect for community building, loyalty programs, and relationship marketing.
Campaign Settings
Basic Information
Basic Information
Every campaign requires:
- Campaign Name - Internal reference (e.g., “Flash Sale Campaign”)
- Objective - Choose from Conversion, Email Collection, SMS Collection, or Customer Engagement
- Status - Draft, Active, Paused, or Archived
Delivery Settings
Delivery Settings
Control how DMs are sent:
- Auto Send - Send DMs automatically when triggered
- Manual Review - Require approval before sending each DM
Message Content
Message Content
Customize your DM:
- Discount Code - Optional code for conversion campaigns
- AI Instructions - Guide how AI personalizes each message
Use AI instructions like “Be friendly and mention their comment” to personalize responses.
Filtering
Filtering
Target specific audiences by select filters or by specifying in natural language:Available Filters:
- Min Follower Count - Only send to users above this threshold
- Max Follower Count - Only send to users below this threshold
Filters help you target micro-influencers, brand accounts, or specific audience segments.
FAQ
Can campaigns have multiple triggers?
Can campaigns have multiple triggers?
Yes! Campaigns can have multiple triggers to activate from different user actions.Examples:
- Trigger 1: Comments on Post A containing “discount”
- Trigger 2: Any comment containing a product question
- Trigger 3: Any DM containing “promo”
Learn more about setting up triggers in the Campaign Triggers guide.
Can I target specific posts?
Can I target specific posts?
Yes! You can create triggers for specific posts.When setting up a trigger, you can:
- Target specific posts by selecting them
- Target all posts across your account
- Mix both - some triggers for specific posts, others for any post
How do 'Comment X to get Y' campaigns work?
How do 'Comment X to get Y' campaigns work?
These are conversion or engagement campaigns with keyword triggers.Example: “Comment LINK for our website”The trigger detects the keyword in comments and instantly sends the DM with your link.
Works great for sharing links, discount codes, or lead magnets!
What are the different trigger types?
What are the different trigger types?
Blueberry supports three types of triggers:1. Comments - Comments on your Instagram or Facebook posts or ads2. Direct Messages - DMs sent directly to your account3. Story Replies - Replies to your Instagram stories (these are DMs)
Story replies are technically DMs, so they appear in your DM inbox after triggering a campaign.
Does this work on ads too?
Does this work on ads too?
Yes! Blueberry campaigns work on both organic posts and paid ads.
This is perfect for running lead gen ads or promotional ads where you want to capture contact info or send discount codes to engaged users.
Related Pages
Campaign Triggers
Learn how to set up triggers to activate your campaigns
DM Inbox
View and manage all DM conversations from campaigns