> ## Documentation Index
> Fetch the complete documentation index at: https://docs.blueberry.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Mentions Inbox

> Track and respond to all brand mentions across Instagram

## Overview

The Mentions Inbox gives you a centralized view of every time someone mentions your brand on Instagram. Whether they tag you in a caption, mention you in a comment, or tag you in a photo, Blueberry captures it all so you never miss an opportunity to engage.

<Note>
  Mentions are tracked across **Instagram** posts and comments. This includes both personal accounts
  and business accounts that mention your connected channels.
</Note>

## Types of Mentions

Blueberry tracks three types of mentions:

<CardGroup cols={3}>
  <Card title="Caption Mentions" icon="image">
    When someone @mentions your brand in their post caption.
  </Card>

  <Card title="Comment Mentions" icon="message">
    When someone @mentions your brand in a comment on any post.
  </Card>

  <Card title="Photo Tags" icon="tag">
    When someone tags your brand in their photo or video content.
  </Card>
</CardGroup>

<AccordionGroup>
  <Accordion title="Caption Mentions" icon="image">
    **What it means:** Someone created a post and included your @username in the caption.

    **Example:** A customer posts a photo of your product with the caption "Loving my new purchase from @yourbrand! 🎉"

    **Actions available:**

    * Reply to the post as a comment
    * Skip (mark as handled without responding)

    <Tip>
      Caption mentions are great opportunities to thank customers publicly and build community.
    </Tip>
  </Accordion>

  <Accordion title="Comment Mentions" icon="message">
    **What it means:** Someone mentioned your @username in a comment on someone else's post (or their own).

    **Example:** A user comments "@yourbrand do you have this in blue?" on an influencer's post featuring your product.

    **Actions available:**

    * Reply to the comment
    * Skip (mark as handled without responding)

    <Tip>
      Comment mentions often contain product questions or purchase intent. Responding quickly can drive conversions.
    </Tip>
  </Accordion>

  <Accordion title="Photo Tags" icon="tag">
    **What it means:** Someone tagged your brand in a photo or video, making you appear in the post.

    **Example:** A customer posts a photo and uses Instagram's tag feature to tag your brand directly in the image.

    **Actions available:**

    * Mark as Read (acknowledge the tag)

    <Note>
      Photo tags cannot be replied to directly like comments. Use "Mark as Read" to track that you've seen the tag.
    </Note>
  </Accordion>
</AccordionGroup>

## Responding to Mentions

<AccordionGroup>
  <Accordion title="Replying to Caption Mentions" icon="image">
    When someone mentions you in their post caption, you can leave a public comment on their post.

    <Steps>
      <Step title="Click Reply">
        Click the **Reply** link below the caption text
      </Step>

      <Step title="Write Your Response">
        Blueberry may suggest a response based on your brand voice. Edit or write your own reply in the text box.
      </Step>

      <Step title="Send Reply">
        Click **Send Reply** to post your comment on their post
      </Step>
    </Steps>

    <Check>
      Your reply will appear as a comment from your brand on the original post.
    </Check>
  </Accordion>

  <Accordion title="Replying to Comment Mentions" icon="message">
    When someone mentions you in a comment, you can reply directly to their comment.

    <Steps>
      <Step title="View Context">
        The card shows both the original post and the comment that mentions you
      </Step>

      <Step title="Click Reply">
        Click the **Reply** link below the commenter's text
      </Step>

      <Step title="Write Your Response">
        Craft your response in the text box. You can use emojis via the emoji picker.
      </Step>

      <Step title="Send Reply">
        Click **Send Reply** to post your response as a reply to their comment
      </Step>
    </Steps>

    <Tip>
      Comment mention replies create a threaded conversation, making it easy for others to follow the exchange.
    </Tip>
  </Accordion>

  <Accordion title="Handling Photo Tags" icon="tag">
    Photo tags are acknowledgments that someone featured your brand in their content. Since you can't reply directly to a tag, use **Mark as Read** to track it.

    <Steps>
      <Step title="Review the Post">
        View the post where you were tagged
      </Step>

      <Step title="Click Mark as Read">
        Click **Mark as Read** to acknowledge the tag and move it to Done
      </Step>
    </Steps>

    <Note>
      Photo tags are great for discovering user-generated content (UGC) to potentially reshare or engage with via DM.
    </Note>
  </Accordion>
</AccordionGroup>

## Bulk Actions

Handle multiple mentions at once for faster inbox management.

<Steps>
  <Step title="Select Mentions">
    Check the boxes next to the mentions you want to act on
  </Step>

  <Step title="View Selection Count">The bulk action bar shows "X of Y selected"</Step>

  <Step title="Skip Selected">
    Click **Skip Selected** (for caption/comment mentions) or **Mark selected as Read** (for tags) to handle all at once
  </Step>
</Steps>

<Tip>Use the type filters first to batch similar mentions together, then apply bulk actions.</Tip>

## Post Stats & Refresh

Each mention card shows engagement stats from the original post:

* **Likes** - Number of likes on the post
* **Comments** - Number of comments on the post

<Tip>Click the **refresh** icon in the post header to fetch the latest stats from Instagram.</Tip>

## Quick FAQ

<AccordionGroup>
  <Accordion title="How quickly do mentions appear?" icon="circle-question">
    Mentions typically appear in your inbox within **seconds to a few minutes** after they're posted on Instagram.

    Blueberry receives real-time webhooks from Meta when your brand is mentioned.
  </Accordion>

  <Accordion title="What if I reply outside of Blueberry?" icon="circle-question">
    If you reply directly on Instagram (outside of Blueberry), the mention will remain in your Pending tab until you manually skip it.

    <Tip>
      For the best experience, respond to mentions through Blueberry so they're automatically tracked as handled.
    </Tip>
  </Accordion>

  <Accordion title="Why can't I reply to photo tags?" icon="circle-question">
    Instagram doesn't support replying directly to photo tags through the API. Click the **external link** icon to open the post directly on Instagram, where you can leave a comment or send a DM to thank the person for tagging you.

    Use **Mark as Read** to track that you've seen the tag.
  </Accordion>

  <Accordion title="How do I view the original post?" icon="circle-question">
    Click the **external link** icon in the top-right corner of any mention card to open the original post directly on the social platform.
  </Accordion>

  <Accordion title="I'm getting an invalid link error when clicking on a post" icon="circle-question">
    If you encounter an invalid link error, try clicking the **refresh** icon on the mention card to fetch the latest data. The post may have been deleted or the link may have changed.
  </Accordion>
</AccordionGroup>

## Related Pages

<CardGroup cols={2}>
  <Card title="Comments Inbox" icon="comments" href="/inbox/comments">
    Manage comments on your own posts and ads
  </Card>

  <Card title="DMs Inbox" icon="message" href="/inbox/dms">
    View and respond to direct messages
  </Card>
</CardGroup>