> ## Documentation Index > Fetch the complete documentation index at: https://docs.blueberry.ai/llms.txt > Use this file to discover all available pages before exploring further. # Knowledge Base > Give Blueberry your brand knowledge and guidelines ## Overview The Knowledge Base allows you to provide Blueberry with your brand information, product details, and communication guidelines. This ensures AI-generated responses stay accurate, on-brand, and aligned with your business. Think of the Knowledge Base as Blueberry's reference library. The more you add, the smarter and more helpful responses become. ### Ways to Add Knowledge Write custom instructions, rules, and guidelines directly in Blueberry for quick setup. Import content from your website, blog, or help center by providing the URL. Upload product catalogs, policies, brand guidelines, and other documents. ## Adding Knowledge Go to **Brand** in the sidebar and select **Knowledge Base**. Click the **Upload Knowledge** button to open the upload dialog. Select the type of knowledge you want to add: * **Custom Text** - Enter instructions or guidelines directly * **Website URL** - Paste a link to import web content * **PDF Upload** - Select a file from your computer After uploading, your knowledge item is automatically enabled and ready to use. Blueberry immediately starts using new knowledge items to improve response suggestions. ### Writing Custom Instructions Custom text is perfect for: Define your communication tone, style, and personality. Create specific rules for handling common scenarios. Add frequently referenced information like hours, locations, or policies. Set up custom responses for specific keywords or situations. **Example Brand Voice Guidelines:** ``` When responding to customers: - Always be warm and friendly - Use emojis sparingly (1-2 per message) - Sign off with "- The [Brand Name] Team" - Address customers by first name when possible - Keep responses concise and helpful ``` **Example Response Rules:** ``` If someone asks about shipping: Mention our free shipping on orders over $50 If someone asks about returns: We offer 30-day hassle-free returns If someone asks about gift wrapping: Yes, we offer gift wrapping for $5 ``` Be specific and clear in your instructions. The AI follows your guidelines closely. ### Importing Web Content Add your website URL and Blueberry will automatically pull the most up-to-date information from your site. **How it works:** Simply enter your website's main address (domain) and Blueberry will learn about your brand, products, and services directly from your live site. **Examples:** * `https://blueberry.ai` * `https://www.yourstore.com` * `https://yourbrand.co` Blueberry continuously pulls the latest information from your website, so your knowledge base stays current automatically as you update your site. ### Uploading Documents Upload PDF files containing your brand information: **What Works Well:** Voice, tone, messaging, and style guides Full product listings with descriptions and details Sales scripts, response templates, and best practices Company policies, procedures, and guidelines **File Requirements:** * **Format:** PDF only * **Size:** Maximum 10 MB per file * **Content:** Text-based PDFs work best (scanned images may have limited accuracy) Break large documents into smaller, focused PDFs for better AI comprehension. ## Managing Your Knowledge Base Locate the knowledge item in your Knowledge Base list. Click the toggle switch to enable or disable the item. * **Enabled** (green) - AI uses this knowledge in responses * **Disabled** (gray) - AI ignores this knowledge Status updates immediately. No need to refresh or save. **When to Disable:** * Seasonal content that's out of date * Temporary promotions that have ended * Testing different instructions or guidelines * Content that needs updating before re-enabling Disable instead of delete to preserve content you might need again later. To permanently delete a knowledge item: **(1)** Click the **menu icon** (three dots) on the knowledge item **(2)** Select **Delete** from the dropdown **(3)** Confirm the deletion in the dialog Deletion is permanent and cannot be undone. Consider disabling instead if you might need the content later. ## How Blueberry Uses Your Knowledge When someone comments on your post or sends a DM, Blueberry captures the message content and context. Blueberry searches your knowledge base for relevant information related to the user's question or comment. Using your brand guidelines and relevant knowledge, Blueberry generates an on-brand response that: * Answers the user's question accurately * Matches your communication style * Includes relevant product or policy information * Follows any custom rules you've set As you approve, edit, or reject suggestions, Blueberry learns: * Which responses work best for your brand * How to better interpret your knowledge base * Your preferred phrasing and tone * Patterns in how you handle different situations Every interaction helps Blueberry provide better suggestions over time. ## Best Practices **Provide clear, detailed information:** ❌ **Too Vague:** "Be friendly" ✅ **Specific:** "Address customers by first name, use warm greetings like 'Hey there!' or 'Thanks for reaching out!', and always end with a question to continue the conversation" The more specific your guidelines, the more consistent your AI responses. Continue to update or add knowledge base content for any scenarios where you want Blueberry to improve handling. Your knowledge base evolves with your business - keep refining it based on real interactions. ## Next Steps Connect your social media accounts to start using your knowledge base with AI responses. Combine knowledge base with automation rules for even more efficient comment management. See how AI uses your knowledge base to suggest responses in the comments inbox. Use your knowledge base to personalize automated DM campaign messages.